Why it is wise to use the services of a broker
By Joseph Marovitch
September 3, 2026
A recognizable, reputable banner such as Remax, Royal LePage, or Sutton always helps sell a property, but at the end of the day, the individual broker makes or breaks the deal. An experienced broker with expertise in pricing, marketing, real estate law, contracts and negotiation is part of being a successful broker. The second part is the broker’s reach, influence and quality of network. If a broker comes from the banking industry, high-end retail, or a similar background with high-net-worth clients, that broker will have many potential buyers who are qualified.
The larger a broker’s network of potential, qualified buyers, the faster the property will sell and the more it will bring in.
Each broker has a network of buyers, sellers, and resources such as inspectors, notaries, mortgage brokers, and more. The more qualified and extensive a broker’s network, the faster a property will sell and the closer it will sell to market value. However, every new broker can build a wide, varied network of qualified potential buyers the longer they succeed in the real estate industry.
The longer a broker is in the business, the larger their network is. This means that when they start their career, the network is usually family, friends, and associates. As the broker’s experience grows, so does their network through ads, social media, networking, successful transactions and then referrals. The larger a broker’s network of potential, qualified buyers, the faster the property will sell and the more capital it will bring in.
Young brokers, or those who enter the industry from fields that involve office work or hourly wages, must build a network by starting with family, friends, and associates, and by networking and following up to stay in touch with those they meet. Excellent service is also required if referrals are to follow.
Then there are brokers who enter the industry from fields where they already have a network of potential buyers and sellers who already trust them. These people come from fields such as teaching, managerial positions, entertainment, summer camps, politics, any field where one person works with or serves the many. They’ve had an audience for a long time.
Some brokers, depending on their age and experience, have a field of influence and network of potential buyers as follows:
New or young broker:
Family, friends, associates – 2000 plus or minus
Broker with 1 year of experience:
Family, friends, associates (2000), newspaper ads, social media, networking (65,000+) = 67,000 plus
Broker with 5 years’ experience:
Family, friends, associates (2000), newspaper ads, social media, networking (65,000+), referrals = 100,000 plus
Broker with prior business experience working with many, and 15 years of real estate experience plus:
Family, friends, associates (2000), newspaper ads, social media, networking (65,000+), referrals = 100,000 plus
The other day, a reader said brokers aren’t required, since anyone can buy or sell a property with a notary and an inspector. This may be true if no issues arise, such as a negative inspection, title issues, infringements on another property, and more.
A broker is a protector, event planner, confidant, the calm voice in a sea of possible issues. Brokers are obligated to represent, defend and protect their clients.
A home is the largest investment most people acquire. In most cases, the property represents life savings, retirement, future business endeavours, the children’s education, and more. Any broker who doesn’t take this seriously is in the wrong profession. A broker is a protector, event planner, confidant, the calm voice in a sea of possible issues.
Brokers are obligated to represent, defend and protect their clients. A good broker finds solutions and opportunities in every issue. Through training and experience, brokers become experts in conflict resolution. Those who think a broker is not required should sell or buy on their own while living their life and managing their own profession. Nothing beats experiential education for becoming wise and knowledgeable.
The following are some of the broker’s duties, but not all:
- Research comparable properties for price, condition and location to ensure proper pricing
- Arrange and coordinate visits
- Follow up with calls to buyers, mortgage brokers, inspectors, notaries, etc.
- Ensure deadlines are not missed, which can cause very expensive problems or lose the purchase or sale
- Follow the rules of the Real Estate Brokerage Act, which applies to everyone
- Verify all information regarding the property, the buyer, the seller, finances…
- Arrange and provide all paperwork such as brokerage contracts, amendments, offers, counteroffers, etc.
- Use experience and training to negotiate the best price and terms
- A broker can quickly find property that meets the client’s criteria
- A broker provides industry insurance for buyers or sellers who default on terms, do not show to sign after all conditions are satisfied, or for brokers with intentional or unintentional mistakes that cost.
- Brokers can save buyers and sellers money and help them get top dollar based on condition, pricing, and current global and local market conditions.
.
No one should lose or diminish their life savings due to a bad broker or by trying to be a part-time realtor.
These articles summarize the information. If you have questions or comments, or want to discuss further, please use the comments section at the bottom of the page or contact me directly. As well, to view past articles, click here.
State Of The Market
As if new 50% tariffs from our neighbour, who is adding gasoline to the already burning tariff war between what used to be allies and friends, is not enough! Once again, the Quebec government is pressuring the Quebec real estate market and the economy by tightening language rules in a way that affects English-speaking voters.
Ahead of the October 5 provincial election, it will not require Élections Québec to mail voter information documents in English, insisting instead on French-only mailouts to comply with Bill 96. While the government says English information is still available online via QR codes and the agency’s website, critics argue this makes it harder for some people to access basic voting details and could discourage participation.
Like the stock market, if one knows how to read the real estate market… there is an opportunity to gain by either purchasing or holding property until the crisis passes and then gaining the increased value from released pent-up demand.
Quebec could have been the most prosperous province in the last 40 years if there was cooperation instead of division between the English and a few French radicals trying to segregate the French community from the rest of the world. This type of politics causes division and instability in a world where investment craves stability. Division drives away business, individuals and money instead of creating stressless stability.
The stock market is not a stable investment if the investor does not know how to read the market and play the game. However, like the stock market, if one knows how to read the real estate market, is aware of local and global factors that affect the market, and understands buyer mentality, there is an opportunity to gain by either purchasing or holding property until the crisis passes and then gaining the increased value from released pent-up demand.
Till next week, take care and have a wonderful weekend!
LET’S NOT FORGET THAT PEOPLE WITH CANCER ARE VULNERABLE TOO!
You are invited to keep giving to the following organizations since it’s now more important than ever to support cancer research! Click on the logos below to find out how:
Image: Thirdman
Other articles by Joseph Marovitch
RECENT ARTICLES
Joseph Marovitch has worked in the service industry for over 30 years. He was first director of Camp Maromac, a summer camp for children, before becoming a real estate broker, where he applies the same values of reliability and integrity. You can reach him at 514 825-8771 or at josephmarovitch@gmail.com
