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Real Estate Talk:
Selling during the Holidays

Taking advantage of the reduced competition and stress during the holidays

By Joseph Marovitch

December 1, 2021

It had been a seller’s market for some time with many buyers and little inventory. Buyers have been chasing what property is available and competing with several other buyers. Multiple offers pour into homes priced at market, causing selling prices 20 to 25 percent above asking, and many buyers forgoing conditions such as review of expenses, inspection, and financing.

These types of offers place buyers at financial risk and, along with competing, rushing to get offers in, navigating the hurdles between the accepted offer and signing at the notary, the process is extremely stressful for both buyers and sellers.

While most people are taking a break during the holidays, there is a group of buyers out there, searching and taking advantage of the reduced competition and stress.

This is why most people do not want to buy or sell during the holidays. I say most but not all. The preceding reasons are why some buyers continue to search for property, and some sellers want to sell during December and January, especially this year. We are still in the pandemic, and another strain of the virus called Omicron is spreading rapidly around the planet. This means many people are not travelling and therefore there is still an audience of potential buyers.

While most people are taking a break during the holidays, there is a group of buyers out there, searching and taking advantage of the reduced competition and stress.

For property on the market during December and January, there is less competition as well. There tend to be fewer homes on the market during the holidays, which means those homes for sale stand out more. Instead of seeing ten small homes in one ad, there would be one home in a large quarter-page ad.

‘For property on the market during December and January, there is less competition as well. There tend to be fewer homes on the market during the holidays, which means those homes for sale stand out more.’

The process can be more evenly paced and less stressful. Sellers accepting offers during the holidays can time the conditions such as inspection and financing for later in January.

If a seller must sell, there are advantages to being one of the few homes on the market. If a buyer must buy soon, there are advantages to buying during the holidays. So, sellers make your home cozy and neat, bake some cookies, and smile. Buyers take your time, bring slippers and shop for your next home as if you’re giving yourself a gift.

Should you have questions or comments, please refer to the comments section at the bottom of the page. As well, to view past articles, click here.

Next article: The art of prepping the house for sale


State of the market

Not much has changed since last week. Property values continue to rise, and there is the possible risk of a real estate correction. Mortgage rates are rising but are still historically low. There is a lack of property for sale as most people do not want to sell during a pandemic which is still ebbing and flowing. With new variants of COVID randomly popping up, like Omicron, it is difficult to say where the market is going yet.

It is time to take a big breath, let it out and decompress. Everything works out one way or another in time. The key is to keep moving forward no matter what. Whether experiencing diversity or abundance, keep moving forward optimistically.

Have a great week and happy holidays!


Let’s not forget that people with cancer are vulnerable too!

You are invited to keep giving to the following organizations since it’s now more important than ever to support cancer research! Click on the logos below to find out how:

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Other articles by Joseph Marovitch


Joseph Marovitch - WestmountMag.ca

Joseph Marovitch has worked in the service industry for over 30 years. His first career was working with families from Westmount and surrounding areas, hosting children between the ages of 6 to 16 as the owner and director of Camp Maromac, a sports and arts sleep away summer camp established in 1968. Using the same strengths caring for the families, such as reliability, integrity, honesty and a deep sense of protecting the interests of those he is responsible for, Joseph applies this to his present real estate broker career. Should you have questions please feel free to contact Joseph Marovitch at 514 825-8771, or josephmarovitch@gmail.com



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